Itai Mintz, a native Tel- Avivian, established the jewelry label "Dario's", named after his Greek grandfather, in 2008. The entire jewelry-making process is completed domestically with the majority of it done in-house at Dario's Tel Aviv studio. A passion for industrial design, graphic design and a profound attraction to fashion are the three milestones of the brand. Mintz finds strength and excitement in innovation, creating objects that give the observer the feeling of a kick in the stomach. The resulting object always contains iconic structures influenced by tribal art and architectural thought and esthetics. This mixed inspiration undergoes a process of assembly and disassembly, creating a different result for each collection. Dario's continuously reinvents itself addressing all audiences with no define gender orientation. While maintaining the use of accessories, there is a personal signature that fulfills a "must have" role in every look.